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The Same but Different?: Inter-Cultural Trade and the Sephardim, 1595-1640
Jessica Vance Roitman
Country Specific, Cross Cultural, Marketing & Sales
February 14, 2011
Description
Using cutting-edge theory regarding trade networks and diaspora, this study challenges the historiographical argument that the Sephardim, and indeed, a variety of religio-ethnic groups, achieved their commercial success by relying on geographically dispersed family members and fellow ethnics. The book’s findings challenge the reigning understanding that commercial success stemmed from endogamous business relationships and socio-cultural insularity. Focusing on three of the most prominent Sephardic merchants in Amsterdam, and a random sampling of other Sephardi merchants, the book reveals a multi-ethnic and multi-religious trade network of non-Jewish merchants.
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