The Human Condition And Intercultural Management

The business-determined reduction and the culturally conditioned reduction of vital phenomena to a set of some presumably relevant categories frozen into fixed abstractions has no life and can therefore give no life either. Yet an alternative approach is challenging, because it requires a human mind with a much wider horizon, willing to go beyond a fashionable quick business fix made possible by quantitative social research approaches. State-of-the-art intercultural research shares these methods.