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Mediated Business Interactions: Intercultural Communication Between Speakers of Spanish

Rosina Márquez Reiter

Communication, Country Specific, Intercultural Communication

July 7, 2011

Description

This is the first monograph to examine mediated business interaction in Spanish. It focuses on communication between native speakers of Spanish from different Spanish-speaking countries with a view to informing our understanding of intercultural communication in a contemporary business environment. Does the language seen as a cultural tool reflect a different orientation towards such activities? * What strategies do telephone agents and (prospective) clients employ to obtain a sale and either procure the best value for money or obviate it, respectively? And, what role does intercultural communication play in the construction of these practices?

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