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Mediated Business Interactions: Intercultural Communication Between Speakers of Spanish
Rosina Márquez Reiter
Communication, Country Specific, Intercultural Communication
July 7, 2011
Description
This is the first monograph to examine mediated business interaction in Spanish. It focuses on communication between native speakers of Spanish from different Spanish-speaking countries with a view to informing our understanding of intercultural communication in a contemporary business environment. Does the language seen as a cultural tool reflect a different orientation towards such activities? * What strategies do telephone agents and (prospective) clients employ to obtain a sale and either procure the best value for money or obviate it, respectively? And, what role does intercultural communication play in the construction of these practices?
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